Mr Nigel Horlock

Consultant Plastic & Reconstructive Surgeon

Baby boomers driving increase in cosmetic surgery for online dating

The baby boomer generation is fuelling an increase in cosmetic surgery as they look to re-enter the online dating game. Procedures such as anti-wrinkle injections and liposuction are proving particularly popular for those aged over 55.

Here, we’ll look at the rising trend of baby boomers going under the knife and the main factors driving it.

Meeting the pressures of modern technology

Technology has changed the dating game significantly over the years. Now, it’s all about finding perfect selfies to highlight our best look. Millions of men and women are signed up to dating sites, which means in order to stand out, a lot of focus is placed onto how we look.

Apps such as Tinder, which encourage users to swipe left or right depending upon whether they like the look of a person, have increased the pressure on looking perfect. According to statistics released by the American Society of Plastic Surgeons, almost 50,000 additional procedures were carried out on the baby boomer generation in 2018.

However, the pressure of modern technology isn’t the only factor driving the increase in baby boomer cosmetic surgery.

Divorce rate is said to have doubled since 1990

It’s not only the pressures of modern technology which is causing the spike in cosmetic surgery in older patients. Divorce rates have also doubled since 1990. As fewer people stay married for life these days, millions of men and women aged over 55 are finding themselves back in the dating game.

There are an estimated 20 million baby boomers currently signed up to dating websites. Many can also find getting back into the dating game daunting, so they opt to undergo cosmetic surgery to increase their confidence.

It’s not all about boosting confidence, however. A lot of baby boomers today are vibrant and dedicated to living their lives to the fullest. They want their looks to reflect how vibrant and youthful they still feel. They take care of themselves by eating right and exercising regularly and simply want a few tweaks to ensure they look as good on the outside as they feel inside.

Which cosmetic surgery procedures are proving most popular?

The procedures baby boomers are opting to undergo largely include breast augmentation, hair transplantation, eyelid surgery, facelifts and liposuction. However, there has also been a spike in minimal and non-invasive techniques such as fillers and anti-wrinkle injections.

The procedures aren’t being carried out to drastically make baby boomers look younger. Instead, they’re simply focusing on looking their best. Those who are newly divorced can find it intimidating getting back into the dating game so undergoing a little cosmetic surgery can help them to regain their confidence.

It’s no surprise baby boomers are sparking a rise in cosmetic surgery. Today’s culture is a lot different from how it used to be. Older celebrities have also taken away the taboo of undergoing cosmetic surgery. It is certainly a lot more accepted today than it used to be and in the right circumstances, tweaks to the appearance can help to boost confidence and self-esteem.


Mr Horlock's NHS practice is based in the regional plastics unit at Salisbury District Hospital. He covers Salisbury, Southampton and Dorchester. He sees patients in his private practice at Southampton, Salisbury, Dorchester.

CONTACT MR HORLOCK
Spire Southampton Hospital
Chalybeate Close,
Southampton,
Hampshire
S016 6UY
CLINIC APPOINTMENTS: 02380 914 504
Julie Martin: 02380 764 969
info@nigelhorlock.co.uk